Our Elevator Pitch

What do you think?

Feb 01, 2009
bubble 3 comments
Submitted by: Ginny Deerin

One liner:  WINGS teaches kids how to behave so they’ll be successful and happy.

If we have more than one line, we add this:  Kids growing up in poverty often miss out on life lessons - how to behave well, make good decisions, build healthy relationships. WINGS instills those missing life lessons by weaving a comprehensive social and emotional intelligence education into a fresh and fun after school program. Kids get the life lessons they need to succeed and be happy - and they get a safe place to call home after school.

Please give us your thoughts and suggestions.

This is helpful

I am constantly asked what I do for a living. And the question is always inevitably followed up by "What is WINGS for kids?"  "What do you do?"  That is such a loaded question and this one-liner makes it a little easier to explain myself. Once I recite this one liner, I can get more into describing the social skills activities we do with the kids everday. 

Bridget Laird

I like the idea of a one

I like the idea of a one liner. It's one line that states what we do, and what we want the results to be. Although, it's hard to explain in one line what WINGS does because we're an above average program. Because, if we really want to explain how we do it, we'd say something like how we incorporate social skills activities that helps children behave well so they can be successful and happy.

Simple and effective

The "one liner" is great - it uses simple terminology and leaves nothing up for interpretation. The word "behave" encompasses so many different aspects and I think it's a really effective choice. Social and emotional lessons lead to good behavior which ultimately leads to living a happy and successful life.