Are We Looking at Charity the Wrong Way?

If you watch one video on philanthropy, this should be it! Dan Pallotta: The Way We Think About Charity is Dead Wrong

Do yourself a favor and spend the next 18 minutes changing the way you think about changing the world. Dan Pallotta's The Way We Think About Charity is Dead Wrong proves to be a bold TED talk, racking up more than a million views. Too many nonprofits, he says, are rewarded for how little they spend -- not for what they achieve. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments, even if that comes with big expenses.

For an organization like WINGS, and for our Board, staff, and funders - this is manna from heaven!

Discrimination in the non-profit sector versus the for-profit sector lives in five major areas that Dan highlights in his talk:

  • Compensation | doing good for yourself vs. doing good for the world
  • Advertising & Marketing | for profit– spend / non-profit– only donated
  • Taking risks on new revenue ideas
  • Time
  • Profit to attract risk capital

"The nonprofit sector is critical to our dream of changing the world, yet there is injustice that exists in the double standard between the for-profit and nonprofit sectors. One gets to feast on marketing, risk-taking, capital and financial incentive, the other is sentenced to begging," Pallotta says.

Watch and let us know what you think! http://embed.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong.html

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